News + Resources

Ask any successful real estate producer how they got their start, and they will invariably say, “Open houses.” But why are so many agents quick to dismiss them as tedious, boring, and a waste of time? Because, well, I’m just gonna say it - they’re doing them wrong....

You’ve just completed an awesome open house, made a ton of connections, and generated new leads – congrats!  But if you stop there, you just did a lot of work for nothing. It’s all about the follow-up! Here’s a helpful framework for the perfect open house follow-up...

Are you having quality conversations to generate more business? Quality conversations (QCs) are a key tool – I would say THE key tool – for any salesperson. It’s something I’ve been talking about with my team quite a bit. In fact, we are monitoring the number of QCs...

Would you believe me if I told you that your relationship with your client begins at the closing table? It’s true. That’s when the relationship really starts.  Today we’re going to talk about how to generate referrals from your clients at 2x or 3x the number you’ve...

Let's get reel! That’s not a typo. Here at Fountain Mortgage, you may have heard us say we’re “Getting Real in 2023”! But we also mean REEL. Instagram Reels are all the rage, and all the kids are doing it. And if you’re rolling your eyes right now, that’s too bad....

What does “date the rate, marry the house” really mean? Our team is here to provide you with the best resources to adequately guide your clients in this market. I’m sure you’ve heard the phrase “date the rate, marry the house”  many, many times.  As you know, this...

Nothing is more important than engaging with your people! We often come across clichés like: "Organization is the key to success." "Stay organized to stay ahead." "Tidy space, clear mind." But the truth is that clichés often hit the mark, especially for realtors. We...

Generating leads is undoubtedly one of the most important aspects of any sales role, especially real estate! These leads are the lifeblood of your business. Without a pool of leads and heavy pipeline, you’ll find it even harder to survive in this market. Effective...